Bespoke benefits with the touch of a country club.

Employee benefits crafted for thriving, medium-sized businesses in middle America, often overlooked and underserved by traditional brokerages.

Not another broker(age).

Deeply embedded in your process from engineering smarter strategies to simplifying complexity.

Relational engagement. We operate as an extension of your team—from consistent communication to ongoing strategic tinkering. Not the run-of-the-mill, quote-and-go shop that conveniently shows up at the time of renewal, buys a steak dinner, and casually disappears into the abyss.

Meticulously engineered. We prioritize innovative, yet principled strategies tailored to the needs of your human capital, carefully measuring and adapting the approach. We have zero interest in solutions that make Midfolk the most money—that's shortsighted.

Elegantly delivered. We make the process of crafting and delivering employee benefits tasteful for your entire team, from proposing novel ideas for your leadership team to presenting changes to employees. We won't spreadsheet dump quotes or outsource client management to the carriers.

For the thriving middle.

Solutions for organizations that meet at least two out of the three criteria below. Not required, but the sweet spot.

At least

benefit eligible employees.

Greater than

gross margin performance.

Operating for

yrs.

or more—signals maturity.

Investment, not cost.

Medium-sized employers who like the idea of self-funding as a lever, but can't afford large-sized risk.

Captive Arrangements

CHOICE (ICHRA) PLANS

Direct Primary Care

Telemedicine solutions

Combined with supplemental insurance, HSAs or FSAs, outpatient surgery contracts, chronic disease management and more employee benefit strategies.